We Forget That Everything Is Relative
As H. L. Mencken once said, “No one ever went broke underestimating the intelligence of the American public.”
Dan Ariely
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. He is the bestselling author of Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, and, most recently, Dollars and Sense (with Jeff Kreisler).