Daniel A. Effron is an associate professor of organizational behavior at London Business School. His research examines the psychological processes that allow people to act unethically without feeling unethical. He also researches how people form judgments of others' wrongdoing. Previously, he taught at the Kellogg School of Management at Northwestern University and was a fellow of the Edmond J. Safra Center for Ethics at Harvard University. He earned a Ph.D. in social psychology from Stanford University.