Sarah Lazarovic is the creative director of Pilot PMR, a strategy and design agency in Toronto, Canada. She studied behavioral science at the University of Toronto's Rotman School of Management, where she was a Massey Fellow in 2014. Sarah runs the Toronto chapter of the Action Design Network. She is the author or the book, A Bunch of Pretty Things I Did Not Buy, a visual essay about consumerism. Her illustration and writing work has appeared in publications including the Boston Globe, The Toronto Star, The Globe and Mail, Maclean's, Tablet, and Elle Canada.