Abigail Sussman is an assistant professor of marketing at the University of Chicago Booth School of Business. She is interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of consumer behavior, psychology, and economics, with the aim of improving human welfare. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, and borrowing. Previously, she worked at Goldman Sachs in its equity research division. She earned a joint Ph.D. from the psychology department and the Woodrow Wilson School of Public and International Affairs at Princeton University.