Founding Columnist

Kristen Berman

Kristen Berman is co-founder and head of product at Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low- to middle-income Americans. She also co-founded Irrational Labs, a non-profit behavioral consulting company, with Dan Ariely in 2013. She was on the founding team for the behavioral economics group at Google and hosts one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks (with Dan Ariely) called Hacking Human Nature for Good: A Practical Guide to Changing Behavior.