It’s been 10 years since Thaler and Sunstein published “Nudge”—the right time, we think, for a look back at how far we’ve come, and where we could go.
Economists have widely embraced the behavioral-economics revolution, but their textbooks have not. The “standard model” continues to dominate Econ 101 and introduce new generations to a neoclassical fantasyland.
Cyberattacks stem overwhelmingly from basic human error, not coding bugs or chip flaws. Yet user-centered approaches to cybersecurity are routinely treated as an afterthought.