Behavioral Economics

Nudgespotting: Back to School

By

We’ve all witnessed it: it’s the end of the semester and the professor’s office is overflowing with nervous students. They’re asking for extra credit, extra assignments, or just a little extra sympathy.

How Do We Solve the Last Mile?

Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.