Today, women comprise only 25 percent of the STEM workforce, 4 percent of Fortune 500 CEOs, and earn 79 cents for every dollar paid to men, amounting to an average income difference of $10,762 per year. The numbers tell the story—gender inequality is still a pervasive problem in the U.S.
In their new book, Wired to Create, psychologist Scott Barry Kaufman and author Carolyn Gregoire explore the contradictions of creativity. Creativity is never one thing or another, they find. It isn’t clean, it’s messy.
Today, nearly 200 randomized control trials later and with their findings permeating virtually all areas of public policy, the creation of the BIT and the wedding of behavioral science and public policy might seem like forgone conclusions.
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.