In their new book, Wired to Create, psychologist Scott Barry Kaufman and author Carolyn Gregoire explore the contradictions of creativity. Creativity is never one thing or another, they find. It isn’t clean, it’s messy.
Today, nearly 200 randomized control trials later and with their findings permeating virtually all areas of public policy, the creation of the BIT and the wedding of behavioral science and public policy might seem like forgone conclusions.
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.
Most theories of consciousness, says Neuroscientist Michael Graziano, rely on magic. They point to a feature of the brain—vibrating neurons for instance—and claim that feature to be the source of consciousness.