Designing Transport for Humans, Not Econs
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.
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The Children’s COVID-19 Vaccine Rollout Requires a Different Playbook
It’s critical we understand that parents’ vaccine decisions for themselves may be different than those they make for their kids.
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The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for October 2021.
The Pleasures of Pain and the Pains of Pleasure
In his new book, Paul Bloom pushes us to reflect on the complexity of our emotional reactions. Why do we cry on our worst days and our best?
How Netflix’s Choice Engine Drives Its Business
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
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The way we talk about climate change burns and bums people out. Here’s what we should do instead.
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Designing Transport for Humans, Not Econs
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