How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.
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ByBehavioral Design Hub
ByThe Washington Post
ByThe New York Times
The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for February 2021.
We lost time—and probably lives—because of the assumption that health interventions like mask wearing encourage recklessness. It’s time we put this assumption to rest.
Behavioral science and design both try to solve problems and imagine new possibilities. Though the fields are intersecting more and more, we’ve only just scratched the surface.
Inspired by the newly released “How to Not Die Alone,” we’ve paired grade-A Valentines with behavioral concepts that can help you with your love life.
In his latest book, “Think Again”, Adam Grant investigates why we struggle to update our ideas and opinions and how we can get better at it.
Dating in the twenty-first century isn’t easy. Logan Ury, head of relationship science at Hinge, is here to help. She’s written a new book on how behavioral science can help you find and keep love.
What does online dating look like through the eyes of a game theorist? And could knowing a bit of game theory help you find “the one”?
Our inner voice functions well much of the time, but it can also lead to chatter—the cyclical negative thoughts and emotions that turn introspection into a curse. Here are strategies for breaking that cycle, both in yourself and when supporting others.