On the Quest for Originality, Recombine the Familiar
Most of the time, success comes from a well-placed tweak, a novel combination of two or more existing elements, or the better version of an idea or product not yet perfected.
Adam Alter
Adam Alter is a professor of marketing at New York University’s Stern School of Business with an affiliated appointment in the New York University psychology department. He is the author of Drunk Tank Pink, Irresistible, and, most recently, Anatomy of a Breakthrough.