Context Matters for Nudgers, Too: A Lesson from One of the Most Diverse Countries on Earth
Applying behavioral science in one of the most diverse countries in the world is not easy. But the work offers lessons for behavioral scientists everywhere.
Anirudh Tagat
Anirudh Tagat is research author at the Department of Economics at Monk Prayogshala, a not-for-profit academic research organization based in Mumbai, India. Anirudh completed his master’s in economics at the University of Warwick and has previously consulted with the World Resources Institute and the Institute of Rural Management, Anand (IRMA). His research interests are in cross-cultural decision-making, intra-household bargaining, and financial behavior.