Barry Schwartz

Barry Schwartz is emeritus professor of psychology at Swarthmore College, and visiting professor at Berkeley’s Haas School of Business. His research focuses on the intersection between psychology and economics. In addition to scholarly articles, he has authored a dozen books, including The Paradox of Choice: Why More Is Less, Practical Wisdom: The Right Way to Do the Right Thing, (with Ken Sharpe), and, most recently, Why We Work. He has spoken at TED about the paradox of choice, practical wisdom, and why we work. His TED talks have been viewed by more than 12 million people.


Why I Love TED

Many years ago, the very distinguished experimental psychologist, George Miller, in a presidential address to the American Psychological Association, admonished the academics in his audience to “give psychology away.”