Six Prescriptions for Building Healthy Behavioral Insights Units
Three don’ts and three dos that we think are critical to developing a successful behavioral unit in any organization.
Bing Feng
Bing Feng is the senior research associate and coordinator at the Behavioural Economics in Action at Rotman (BEAR) research centre, and project manager of a large international consortium of academics and organizations called Behaviourally Informed Organizations. Her work focuses on helping organizations embed and harness behavioral insights in their everyday processes. She holds an M.B.A. degree from the University of Toronto and a B.A. in Economics from Western University.
Four Roles for a Behavioral Scientist within Your Organization
Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.