Bing Feng

Bing Feng is the senior research associate and coordinator at the Behavioural Economics in Action at Rotman (BEAR) research centre, and project manager of a large international consortium of academics and organizations called Behaviourally Informed Organizations. Her work focuses on helping organizations embed and harness behavioral insights in their everyday processes. She holds an M.B.A. degree from the University of Toronto and a B.A. in Economics from Western University.