The Risks of Ignoring the Brain
A friend of mine was skeptical about whether behavioral scientists actually need to understand the brain.
Founding Columnist
Chiara Varazzani
Chiara Varazzani is an executive adviser in behavioral science at the Behavioral Economics Team of the Australian Government (BETA). Her areas of research include neuroeconomics, decision-making, motivation, productivity, and public policy. She has worked at the Behavioural Insights Team in London (aka the Nudge Unit) and for Influence at Work, Robert Cialdini’s consulting firm. She earned an M.S. in cognitive science from École Normale Supérieure and a Ph.D. in behavioral neuroscience from Sorbonne University.
The Brains Behind Behavioral Science
A friend of mine shared this simple thought: “My ultimate goal is to change people’s behavior. Behavior change techniques are powerful enough tools. I do not need to know what the brain does.”