Eyes on the Prize: Understanding the Links Between Perception and Motivation
When we tell ourselves we can’t do something, it might just be that we are seeing something as more challenging than it really is.
Emily Balcetis is an associate professor of psychology at New York University. She received her Ph.D. from Cornell University in 2006. She has received numerous awards for her work from the Federation of Association of Brain and Behavior Scientists, the International Society for Self and Identity, the Foundation for Personality and Social Psychology, and the Society for Experimental Social Psychology.
When we tell ourselves we can’t do something, it might just be that we are seeing something as more challenging than it really is.