Eric Johnson is the Norman Eig Chair of Business, and director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavioral decision research, economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. He is the author of The Elements of Choice.
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
A new meta-analysis reveals when and where one of behavioral science’s most successful nudges works best (or not at all).