John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He is also the chief economist at Walmart. Previously, he served as chief economist at Uber and Lyft and served on the Council of Economic Advisers. He is the author of The Voltage Effect and The Why Axis (with Uri Gneezy).
One of the first steps to reaching scale is not losing steam as your idea grows. Here are five specific and universal causes of voltage drops and how to avoid them.