Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
Kayln Kwan
Kayln Kwan is a research associate at the Behavioural Economics in Action at Rotman (BEAR) research center at the University of Toronto. She is also studying business and computer science at New York University. She is interested in translating behavioral research into usable insights to design better products, programs, and strategies.