Intentional and Unintentional Sludge
Where there’s sludge, there’s an end user who’s come off worse. Understanding how to remedy sludge comes down in part to understanding the motives behind it.
Columnist
Liz Barker
Liz Barker is global head of BE intelligence & networks at The Behavioural Architects, advancing the application of behavioral science by bridging the worlds of academia and business. Her background is in economics, particularly the application of behavioral science across a wide range of fields, from global business and finance to international development. Liz has a B.A. and an M.S. in economics from the Universities of Cambridge and Oxford.
Saving Lives By Closing the Intention-Action Gap
Failing to close the gap between intention and action is frustrating at best. For sanitation and health behaviors, it can be fatal.
Busting Misbeliefs to Improve Women’s Well-being
We pay dearly for our misbeliefs—with health, well-being, and opportunity.
“Teddies for Timor” and the Perils of Good Intentions
There’s a strong impulse to send physical goods rather than cash after a disaster. But these unsolicited goods can block more critical aid and often end up in landfills.
Sludge Detectives: The “BE Police” Take On Hotel Booking Sites
Regulators are realizing the need to act as a type of “behavioral economics police” to protect consumers from a deluge of sludge.