Nick Hobson is the director of behavioral and data sciences of Potential Project, and chief scientist at The Behaviorist. He helps create knowledge communities where academics and practitioners can work together in delivering on evidence-based change. His podcast, It’s All Just a Bunch of BS, is an award winning show covering the promises and perils of applied behavioral science in work and life. He received his Ph.D. from the University of Toronto.
New research identifies a reason people may flout COVID-19 restrictions around the holidays: because altering longstanding rituals is perceived as an affront to sacred values.