Broadening the Nature of Behavioral Design
How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?
Ruth Schmidt
Ruth Schmidt is a visiting industry professor at the Institute of Design in Chicago, where she developed a behavioral design curriculum in addition to teaching graduate courses in cultural and communication theory. Prior to this she was a senior leader at Doblin, an innovation consultancy within Deloitte, where she led the development of applied behavioral and design methodologies to help clients develop innovation solutions and embed innovation processes more effectively within their organizations across health care, financial services, education, and civic domains. She has a master’s in design strategy from the Institute of Design.
A New Model for Integrating Behavioral Science and Design
To what extent are we inadvertently limiting the range of problems for behavioral science’s attention?