Embrace Complexity Through Behavioral Planning
Behavioral science is still learning how to grapple with complexity. What does it lose when it overlooks complexity and what it could gain addressing it in a more strategic way?
Ruth Schmidt
Ruth Schmidt is an associate professor at the Institute of Design (ID) at the Illinois Institute of Technology. Her work sits at the intersection of behavioral economics and humanity-centered design, combining strategic design methodologies and behavioral insights to inform effective, ethical solutions for complex system challenges. Prior to this she was a senior leader at Doblin, an innovation consultancy within Deloitte, where she led the development of applied behavioral and design methodologies to help clients develop innovation solutions and embed innovation processes more effectively within their organizations across health care, financial services, education, and civic domains. She has a master’s in design strategy from the Institute of Design.
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A New Model for Integrating Behavioral Science and Design
To what extent are we inadvertently limiting the range of problems for behavioral science’s attention?