Tim Houlihan is a co-founder of Behavioral Grooves podcast, a weekly behavioral science show for listeners in more than 140 countries co-hosted with Kurt Nelson. Most recently, he was the enterprise director of behavioral science at Truist Bank. He has researched goal setting, motivation, and the impact of rewards on performance with academic partners from Carnegie Mellon, Duke University, the University of Houston, Quinnipiac, and Monmouth University.
The founders of behavioral economics have more to teach us than what they’ve discovered about human behavior. Over multiple decades, they built a meaningful intellectual movement. Here’s how they did it.