Behavioral Design

What’s the Goal of the Goal?

When we lock into a particular goal too quickly, we blind ourselves to alternate routes forward that might have been better and easier. We can avoid this trap by asking ourselves one simple question.

The Imperfect Life

The day is never coming when all the other stuff will be “out of the way,” so you can turn at last to building a life of meaning and accomplishment that hums with vitality. For finite humans, the time for that has to be now.