Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.
What do we know about vaccine uptake, how political identity and polarization have impacted public health, and what we can expect in 2021? A recap from our event with behavioral scientists Katy Milkman and Jay Van Bavel.