A decade ago, it seemed like text-based interventions could help students meet their college goals. Now, those interventions don’t seem to work at scale. How are scientists meeting the problem of scalability?
Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.