A decade ago, it seemed like text-based interventions could help students meet their college goals. Now, those interventions don’t seem to work at scale. How are scientists meeting the problem of scalability?
Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
While a nudge might appear effective because a population benefited on average, at the individual level the story could be different. It’s time nudges got personal.
How do you change behavior when the stakes are high and rewards uncertain? For a group fostering sustainable farming in Colombia, the key was understanding who was resistant and why, then tapping into social proof and social pressure at the right times.
A new set of online games holds promise for helping identify and prevent harmful misinformation from going viral.
Behavioral science and design both try to solve problems and imagine new possibilities. Though the fields are intersecting more and more, we’ve only just scratched the surface.