How Sight—Not Taste, Smell, or Touch—Became the Sense of the Supermarket
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
When marketers set expectations that are too great (or not great enough) they can run into trouble.
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
Jonah Berger examines our constant struggle to be not too different and not too similar.