Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions
New research helps us make sense of online ratings and reviews.
Marketing
Latest Stories
How Sight—Not Taste, Smell, or Touch—Became the Sense of the Supermarket
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
The False Promises of Green Materialism
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
Older Stories
What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
Gambling on the Dark Side of Nudges
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.