Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
New research helps us make sense of online ratings and reviews.
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
When marketers set expectations that are too great (or not great enough) they can run into trouble.
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.