What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
Marketing
Latest Stories
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
Gambling on the Dark Side of Nudges
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
Older Stories
How Other People Influence You and Why That’s Ok
Jonah Berger examines our constant struggle to be not too different and not too similar.
If You’re Given Three Wishes, Don’t Forget About Happiness
Success first, then happiness, we tell ourselves. But perhaps we’ve got it backwards.
High CEO Pay Can Push Consumers Away
How much does a CEO make compared to the average worker? If you’re like most Americans (many economists included), you probably have an estimate in your head that roughly translates as “too much.” Pressed for a number, you might come up with a figure around 30 to 1.