Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
Marketing
Latest Stories
Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions
New research helps us make sense of online ratings and reviews.
How Sight—Not Taste, Smell, or Touch—Became the Sense of the Supermarket
When it comes to buying food, sight has usurped all other senses. What are the consequences of relegating smell, taste, and touch to the sidelines?
Older Stories
The False Promises of Green Materialism
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.