The False Promises of Green Materialism
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
Marketing
Latest Stories
What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
Older Stories
Gambling on the Dark Side of Nudges
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
How Other People Influence You and Why That’s Ok
Jonah Berger examines our constant struggle to be not too different and not too similar.
If You’re Given Three Wishes, Don’t Forget About Happiness
Success first, then happiness, we tell ourselves. But perhaps we’ve got it backwards.