The Bias Against Creativity
As Asimov declared in his famous 1959 essay on creativity and idea generation, “The world in general disapproves of creativity.”
Books
The Edge of Belief: Maria Konnikova on the Art of the Con
Her journey into the world of confidence men and women takes the reader to the edge of reality, belief, and trust.
How Can Governments and Businesses Avoid the ‘Big Mistake?’
He talked about how often policymakers, in his opinion, not only missed the power of social norms and influence, they often inadvertently used them in a way that actually backfired.
How Do We Solve the Last Mile?
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.
A Lawyer, an Economist, a Marketer, and a Behavioral Scientist Go into a Bar…
No matter who you are, whether you are selling soap or shampoo, whether you are a government looking after the welfare of citizens, or an agency promoting financial well-being and better health, or an institution that is responsible for collecting taxes, you are in the business of changing people’s behavior.
The High Cost of Not Doing Experiments
We can pay dearly, in blood, treasure, and well-being, for experiments that aren’t done. In the nearly fifty years that Head Start has been in existence, we have spent $200 billion on it.