In their new book, Wired to Create, psychologist Scott Barry Kaufman and author Carolyn Gregoire explore the contradictions of creativity. Creativity is never one thing or another, they find. It isn’t clean, it’s messy.
As Asimov declared in his famous 1959 essay on creativity and idea generation, “The world in general disapproves of creativity.”
Her journey into the world of confidence men and women takes the reader to the edge of reality, belief, and trust.
He talked about how often policymakers, in his opinion, not only missed the power of social norms and influence, they often inadvertently used them in a way that actually backfired.
Some of society’s stickiest problems aren’t a failure of intention, importance, or value. They’re the result of a failure to understand human behavior at the last mile—the final stage where desires and plans must turn into action.
No matter who you are, whether you are selling soap or shampoo, whether you are a government looking after the welfare of citizens, or an agency promoting financial well-being and better health, or an institution that is responsible for collecting taxes, you are in the business of changing people’s behavior.