Making Sense of the “Do Nudges Work?” Debate
A recent pair of articles offer wildly different verdicts on nudges, and show how we urgently need a new kind of debate.
Commentary
Latest Stories
Walking in the Dark: Creating a New Virtual Map in Your Brain After Loss
For your brain, grief is a learning problem, and it can only be solved with new experiences over time.
Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
Older Stories
The Supreme Court Overturned Roe. Will Americans’ Views Toward Abortion Change?
We’ve spent the past few years trying to understand the social psychological impact of major Supreme Court decisions. Here’s what our data suggest about the Dobbs v. Jackson ruling.
How Psychology Could Change the Way We Understand Consent
The is more to consent than its legal definition. Understanding how people experience consent has important implications for a variety of social issues, including medical decisions and interactions with law enforcement.
Six Prescriptions for Applied Behavioral Science as It Comes of Age
Applied behavioral science is at a critical juncture. Our efforts at this stage will determine whether the field matures in a systematic and stable manner, or grows wildly and erratically.