Handwashing Can Stop a Virus—So Why Don’t We Do It?
How can behavioral science help us take advantage of one of the most effective measures to prevent the spread of viruses?
Commentary
Context Matters for Nudgers, Too: A Lesson from One of the Most Diverse Countries on Earth
Applying behavioral science in one of the most diverse countries in the world is not easy. But the work offers lessons for behavioral scientists everywhere.
Do Words for Emotions—Like “Happy” or “Fear”—Mean the Same Thing in Every Language?
Should we expect people around the world to conceptualize emotions, like “love” or “hate,” the same way, simply because we can point to a translation in a dictionary?
The Mother of All Cognitive Illusions
It’s little wonder that people would believe that higher taxes would make them feel bad. But this is a cognitive error, pure and simple.
Is Sexy in the Eye of the Pill-Taker?
Exploring the emerging research that suggests the birth control pill could be influencing who women choose as their mates.
To Achieve Your Goals, Lump and Slice
Humans are remarkably sensitive to how we bundle and divide tasks and choices. We can use that quirk to help realize our aspirations.