What’s the Goal of the Goal?
When we lock into a particular goal too quickly, we blind ourselves to alternate routes forward that might have been better and easier. We can avoid this trap by asking ourselves one simple question.
When we lock into a particular goal too quickly, we blind ourselves to alternate routes forward that might have been better and easier. We can avoid this trap by asking ourselves one simple question.
Our list of noteworthy behavioral science books published in 2024.
Science is valuable because of its capacity to uncover deeper patterns in what we do. But a focus on trends and tendencies can mask the individuals underneath. That’s why Dan Heath’s ‘What It’s Like to Be…’ is so valuable. Each conversation offers an intimate, n = 1 investigation about how someone spends their day.
Overcoming “soft objections,” hustling to line up meetings, and navigating the line between business and friendship with David Johnson, a third-generation life insurance salesman.
The summer book list is a chance to peruse a collection of the most compelling behavioral science books published so far this year.
Diagnosing what ails struggling companies, choosing the “least crappy option”, and managing constant stress with Jeff Vogelsang, a turnaround consultant.
Don’t ask to pick someone’s brain. You’ll get better results from inviting them to retrace their route instead.
We tend to assume creativity is a timeless human value. But creativity as the concept we know today emerged in the 1950s and ’60s, driven by the needs of the modern corporation.
How can restaurants shift to more climate friendly, plant-based options without alienating customers?
Restaurant servers, canvassers, and robot elderly care assistants may all be a single touch on the hand away from greater satisfaction, engagement, and compliance.