The Time Traveling Mistake We Make When We Procrastinate
In thinking about the future in a merely surface level way, we end up traveling to a different future than the one we meant to go to.
June 12th, 2023
decision making
June 05th, 2023
Behavioral Scientist’s Summer Book List 2023
The summer book list is a chance to peruse a collection of the most compelling behavioral science books published so far this year.
February 06th, 2023
Six Prescriptions for Building Healthy Behavioral Insights Units
Three don’ts and three dos that we think are critical to developing a successful behavioral unit in any organization.
December 21st, 2022
Most Read Articles of 2022
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
October 17th, 2022
Staying Smart in a Smart World: A Conversation with Gerd Gigerenzer
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
October 03rd, 2022
Is Having Too Many Choices (Versus Too Few) Really the Greater Problem for Consumers?
A new study featuring more than 7,000 participants from six countries found that choice deprivation—a feeling of not having enough to choose from—not choice overload is the most common consumer experience.
December 09th, 2021
Behavioral Scientist’s Notable Books of 2021
Our list of noteworthy behavioral science books published in 2021.
October 18th, 2021
How Netflix’s Choice Engine Drives Its Business
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
October 04th, 2021
Why You Should Always Switch: The Monty Hall Problem (Finally) Explained
The infamous problem even professors and mathematicians got wrong comes down to one unintuitive inference—in the Monty Hall problem, Monty Hall is God.
September 21st, 2021
Five Takeaways from Our Conversation with Richard Thaler about the Past, Present, and Future of Nudge
Richard Thaler corrects the record on organ donation, reveals why he wished the original subtitle included the phrase “choice architecture,” his thoughts on replication in behavioral economics, and what advice he’d give organizations looking to apply behavioral science.
