A new study featuring more than 7,000 participants from six countries found that choice deprivation—a feeling of not having enough to choose from—not choice overload is the most common consumer experience.
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.
Richard Thaler corrects the record on organ donation, reveals why he wished the original subtitle included the phrase “choice architecture,” his thoughts on replication in behavioral economics, and what advice he’d give organizations looking to apply behavioral science.