The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change. One promising way of doing so is to adapt principles from human centered design.
Our buildings can make us sick or keep us well. That is why health should be a top priority when we design and construct our buildings, says Jospeh Allen.
Behavioral scientists have a crucial role to play in the world’s quest for environmental sustainability. But to realize the potential of our work, we need to work with designers not just end users.
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?
In the mid-1990s, public officials in Vienna found something surprising when they studied who was using their public parks.
Good design is transparent.
To what extent are we inadvertently limiting the range of problems for behavioral science’s attention?
Of the many ways that cities try to get drivers to reduce their speed, traditional iterations of the “Slow Down” sign may be the most useless, and borderline harmful.
How can we build large-scale, cost-effective experiments that people want to participate in?
