Designing, developing, and implementing products and programs is hard. Behavioral scientists can help. But only if you understand the roles they can play, the problems they can solve, and how they can add value to an organization like yours.
In striving to improve our lives, our work, and our society, we overwhelmingly add, overlooking another powerful option—subtraction.
Behavioral science and design both try to solve problems and imagine new possibilities. Though the fields are intersecting more and more, we’ve only just scratched the surface.
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
Behavioral research in education is more essential than ever, as students deal with remote learning and a national reckoning with racism.
The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change. One promising way of doing so is to adapt principles from human centered design.
Our buildings can make us sick or keep us well. That is why health should be a top priority when we design and construct our buildings, says Jospeh Allen.
Behavioral scientists have a crucial role to play in the world’s quest for environmental sustainability. But to realize the potential of our work, we need to work with designers not just end users.
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
How might our sense about what we should solve, or even what qualifies as a problem worth solving, be biased by how we think about what we can solve?
