What It Takes to Make Good Decisions: Judgment, Not Calculation
The real work in deciding is not in the calculation, but all the thinking that surrounds it.
March 01st, 2026
well-being
February 27th, 2026
RECORDING & RESOURCES—Neuropaz 2026: Hard Truths & Paths Forward
View all the sessions from Neuropaz 2026—an online event exploring the latest work and thinking at the intersection of behavioral science and peace and conflict. Plus, access additional resources from all of our speakers.
February 15th, 2026
Why Rational Choice Theory Should Not Be the Standard for Good Decisions
A half century of research on how people make decisions has shown that rational choice theory fails to describe how people do choose. Nevertheless, it has remained at the center of things, as the normative answer to questions about how people should choose.
January 25th, 2026
A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
December 23rd, 2025
Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
December 15th, 2025
Most Read Articles of 2025
Take a moment to dive into the pieces you and your fellow readers turned to most this year.
September 28th, 2025
How ‘Proportion Dominance’ Gets in the Way of Effective Giving
When it comes to helping others, it’s important to remember that it’s the size of the drop that matters, not the size of the bucket.
September 14th, 2025
Solitude Is a Skill
We all need different amounts of social time and alone time. If the solitary life comes less natural to you, what should you do?
August 31st, 2025
The Art of Balancing Solitude and Connection
Without enough alone time, I feel disconnected from myself. But too much alone time makes me feel like I’m losing part of myself, too—the part of me that comes alive when I’m with other people.
August 18th, 2025
Why We Spiral
Questions of who we are or what we’re worth can send us into a tailspin. But the very same processes that pull us down can propel us up, too.
