What’s in a Name? The Role of Expectations, and Reality, in Our Judgements
When marketers set expectations that are too great (or not great enough) they can run into trouble.
Business
Latest Stories
Sludge Detectives: The “BE Police” Take On Hotel Booking Sites
Regulators are realizing the need to act as a type of “behavioral economics police” to protect consumers from a deluge of sludge.
It Isn’t a Replication Crisis. It’s a Replication Opportunity
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
Older Stories
How to Save Investors From Themselves
Investing wisely is notoriously tricky. Is there a one-sentence piece of advice that can steer us true?
How Performance Evaluations Hurt Gender Equality
Performance evaluations are designed to be meritocratic. Unfortunately, they can exacerbate the very gender inequities they are striving to reduce.
From Pink Milk to Smart Questions, How to Be a Rebel Leader
Why, really, shouldn’t milk be pink? Curiosity and insistence on questioning the status quo are among the qualities that separate the people who can’t wait to get to work from the ones who count the minutes until they can leave.