When Writing for Busy Readers, Less Is More
Want more people to read and respond to your messages? It’s simple. Write less.
Business
Latest Stories
The Psychology of Overhead Aversion—and What It Means for Charitable Work
Why are people so averse to paying charities’ overhead costs? What could knowing more about overhead aversion mean for successful fundraising? We conducted an experiment to find out.
The Magic of Knowing When to Use Concrete vs. Abstract Language
When trying to make language either more concrete or more abstract, one helpful approach is to focus on either the how or the why.
Older Stories
Mental Models to Help You Cut Your Losses
When should you hold ’em and when should you fold ’em? Use this set of decision-making tools to help you identify when it’s time to move on and find the courage to do so.
The Open Secret of What Works—and What Doesn’t—for Diversity, Equity, and Inclusion
A new book explores why corporate diversity trainings have endured despite the evidence they aren’t effective, and what does work to make progress on diversity, equity, and inclusion inside organizations.
Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.