Customer Segmentation Needs a Behaviorally Informed Upgrade
We have the technology and behavioral science know-how to approach market segmentation as something that’s ongoing and dynamic, rather than set once and static.
Business
Latest Stories
An In-The-Box Method for Creative Problem Solving
The solution to your problem has been discovered by someone, somewhere before.
Incorrect Ideas About ‘Why We Work’ Warp Our Organizations … And Our Views of Human Nature
Barry Schwartz on why we work and what the dismal state of our workplaces tells us about the power of our theories of human nature to shape our world—even if those theories are false.
Older Stories
How Social Milieu Fosters the Impostor Phenomenon
Impostor feelings—that we are perpetually on the verge of being unmasked as not worthy—have traditionally been viewed as an individual affliction. New research locates it in a social milieu.
How the Shift to Remote Work Could Impact People Differently Around the World
Does the rise in “work from anywhere” mean more “workcations”? Is it a lost opportunity for social mobility? We speak with a leading researcher about how work from anywhere is impacting people in places like the U.S. versus India, and why he’s bullish on a work-from-anywhere future for everyone.
Too Much of a Good Thing—Overly Positive Online Ratings—Makes for Difficult Decisions
New research helps us make sense of online ratings and reviews.