Is Everything BS?
BS (behavioral science) without creativity—indeed BS without a tiny little whiff of BS (meaning bullshit)—is actually suboptimal.
Business
Latest Stories
A Better Way to Ask for Advice
Don’t ask to pick someone’s brain. You’ll get better results from inviting them to retrace their route instead.
When Writing for Busy Readers, Less Is More
Want more people to read and respond to your messages? It’s simple. Write less.
Older Stories
The Psychology of Overhead Aversion—and What It Means for Charitable Work
Why are people so averse to paying charities’ overhead costs? What could knowing more about overhead aversion mean for successful fundraising? We conducted an experiment to find out.
The Magic of Knowing When to Use Concrete vs. Abstract Language
When trying to make language either more concrete or more abstract, one helpful approach is to focus on either the how or the why.
Mental Models to Help You Cut Your Losses
When should you hold ’em and when should you fold ’em? Use this set of decision-making tools to help you identify when it’s time to move on and find the courage to do so.