Science

Research Lead: ‘The Strength of Weak Ties’ Then and Now, Show Me Your Kale-Face, R.I.P. to Labels ‘Millennial’ and ‘Gen Z,’ and More

By Heather Graci and Evan Nesterak

The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for October 2022.

Is Having Too Many Choices (Versus Too Few) Really the Greater Problem for Consumers?

By Nathan Cheek, Elena Reutskaja, Barry Schwartz, and Sheena Iyengar

A new study featuring more than 7,000 participants from six countries found that choice deprivation—a feeling of not having enough to choose from—not choice overload is the most common consumer experience.

Realistic Reasons to be Bullish on Nudging

By Ed Bradon

Nudges won’t solve every problem, but they can help solve two hard problems. And that’s reason to be optimistic about their future.

Research Lead: Grammy Awards Change Artists, A Bias Toward Decisiveness, Think Like an Anthropologist, and More

By Heather Graci and Evan Nesterak

The Research Lead is a monthly digest connecting you to noteworthy academic and applied research from around the behavioral sciences. Here are our picks for September 2022.

Lived Experience Makes the Work Better

By Anthony Barrows

But it’s exhausting when you’re one of the only ones carrying that weight.

Making Sense of the “Do Nudges Work?” Debate

By Michael Hallsworth

A recent pair of articles offer wildly different verdicts on nudges, and show how we urgently need a new kind of debate.