What It Takes to Make Good Decisions: Judgment, Not Calculation
The real work in deciding is not in the calculation, but all the thinking that surrounds it.
Science
Why Rational Choice Theory Should Not Be the Standard for Good Decisions
A half century of research on how people make decisions has shown that rational choice theory fails to describe how people do choose. Nevertheless, it has remained at the center of things, as the normative answer to questions about how people should choose.
How to Embed Equity in Your Research, Despite the Backlash
The current political moment makes equity-grounded research harder. But that’s precisely the reason we need to keep doing it.
A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
Behavioral Scientist’s Notable Books of 2025
Our list of noteworthy behavioral science books published in 2025.
Behavioral Economics, Then and Now: A Conversation With Alex Imas
Alex Imas and Richard Thaler teamed up to update a landmark book in behavioral economics. In doing so, they chart where behavioral economics began, where it is now, and where it could go next.