The Mother of All Cognitive Illusions
It’s little wonder that people would believe that higher taxes would make them feel bad. But this is a cognitive error, pure and simple.
Society
Latest Stories
To Achieve Your Goals, Lump and Slice
Humans are remarkably sensitive to how we bundle and divide tasks and choices. We can use that quirk to help realize our aspirations.
Gratitude Helps You Cooperate. Does It Also Make You a Sucker?
When I touted the benefits of gratitude, I had a worry lurking in the back of my mind that I couldn’t shake. Was I setting people up to be suckers?
Older Stories
How Immigrants Drive Entrepreneurship and Innovation
New research reveals how immigrants are making the economy hum. Far from taking jobs, immigrants are creating them.
Most Read Articles of 2019
Take a moment to dive into the pieces your fellow behavioral science enthusiasts read most this year.
What Happens to People and Businesses When Cash Transfers Scale?
A decade ago, giving money directly to those in poverty was seen as a radical idea. Today, that perception is shifting. But there are still unanswered questions about the effects of cash transfers when used at scale.