One Data Point Can Beat Big Data
In an unstable world, big data isn’t always best. Reducing the amount of complexity can lead to more accurate predictions.
Technology
Latest Stories
The Craft of Forecasting Our Possible Futures: A Conversation with Jane McGonigal
Jane McGonigal designs simulations that transport people into possible futures to test our response to the threats, risks, and challenges we might face. And to help us feel less anxious, more creative, and helpful as we forge ahead.
The Five Vital Signs of a Scalable Idea and How to Avoid a Voltage Drop
One of the first steps to reaching scale is not losing steam as your idea grows. Here are five specific and universal causes of voltage drops and how to avoid them.
Older Stories
Designing Transport for Humans, Not Econs
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.
How to Increase Your Savings While Spending
Saving-through-spending apps are an innovative way that government, financial services companies, retailers, and tech companies are working together to help people grow their retirement savings.
How Netflix’s Choice Engine Drives Its Business
Netflix’s landing page is full of choice architecture tools—plausible paths, smart defaults, and carefully curated descriptions. But it doesn’t do all of the work itself. The platform takes cues from you, too.