Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
Technology
Latest Stories
Staying Smart in a Smart World: A Conversation with Gerd Gigerenzer
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
One Data Point Can Beat Big Data
In an unstable world, big data isn’t always best. Reducing the amount of complexity can lead to more accurate predictions.
Older Stories
The Craft of Forecasting Our Possible Futures: A Conversation with Jane McGonigal
Jane McGonigal designs simulations that transport people into possible futures to test our response to the threats, risks, and challenges we might face. And to help us feel less anxious, more creative, and helpful as we forge ahead.
The Five Vital Signs of a Scalable Idea and How to Avoid a Voltage Drop
One of the first steps to reaching scale is not losing steam as your idea grows. Here are five specific and universal causes of voltage drops and how to avoid them.
Designing Transport for Humans, Not Econs
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.