Weapons of Mass Persuasion: Tracing the Story of Psychological Targeting on Social Media
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
A rigorous assessment of whether psychological targeting on social media can influence our behavior has remained elusive. Until recently.
A deeper understanding of what algorithms do and how they’re being deployed can save us from the whiplash between reverence and resignation.
In an unstable world, big data isn’t always best. Reducing the amount of complexity can lead to more accurate predictions.
Jane McGonigal designs simulations that transport people into possible futures to test our response to the threats, risks, and challenges we might face. And to help us feel less anxious, more creative, and helpful as we forge ahead.
One of the first steps to reaching scale is not losing steam as your idea grows. Here are five specific and universal causes of voltage drops and how to avoid them.
It’s common to hear that transport providers are “simply getting people from A to B”: a low-bar ambition that misses the real purpose of much travel.