What It’s Like to Be…a Stadium Beer Vendor

Meeting Muhammad Ali, handling fans who are alcoholics, pouring with no foam, and dreaming about one last game with Howard Hart, who spent three decades as a stadium beer vendor.

If you want to see Howard in action, The Washington Post put together a great video feature on him in 2014. View the episode transcript.

About What It’s Like to Be…
In each episode of What It’s Like to Be…, bestselling author Dan Heath speaks with someone about what it’s like to walk in their (work) shoes. Behavioral Scientist serves as a distribution partner with episodes released every other week. Learn more about the podcast’s mission of “slow curiosity” here.


The “Stadium Beer Vendor” episode of What It’s Like To Be… featured Howard Hart, now retired and living in western North Carolina. It was produced and edited by Matt Purdy. Copyright © 2023 by Dan Heath. All rights reserved.