How the Possibility Grid Can Help You Evaluate Evidence Better
The possibility grid is a universal tool to draw attention to what is absent. It alerts you to think about rates of success rather than stories of successes.
Daniel Simons
Daniel Simons is a professor of psychology at the University of Illinois where he heads the Visual Cognition Laboratory and has courtesy appointments in the Charles H. Sandage Department of Advertising and the Gies College of Business. His research explores the limits of awareness and memory, the reasons we often are unaware of those limits, and the implications of such limits for our personal and professional lives.