While some are heeding the advice of public health experts, not everyone is doing so. From spring breakers to governors, some feel the need to defy orders. This behavioral phenomenon could help explain why.
An open letter signed by hundreds of behavioural scientists from across the U.K. calls into question the British government’s decision not to enact social distancing measures.
Applying behavioral science in one of the most diverse countries in the world is not easy. But the work offers lessons for behavioral scientists everywhere.