How can we generate long-term behavior change when compliance isn’t exciting anymore? (Hint: don’t build “Piano Stairs.”)
Advice that can seem grounded in “universal” human tendencies often isn’t. The actions that developing countries take will have to be carefully tailored to their specific circumstances.
While some are heeding the advice of public health experts, not everyone is doing so. From spring breakers to governors, some feel the need to defy orders. This behavioral phenomenon could help explain why.