Why Triggering Emotions Won’t Lead to Lasting Behavior Change
How can we generate long-term behavior change when compliance isn’t exciting anymore? (Hint: don’t build “Piano Stairs.”)
Health
Latest Stories
Responding to COVID-19 in the Developing World
Advice that can seem grounded in “universal” human tendencies often isn’t. The actions that developing countries take will have to be carefully tailored to their specific circumstances.
Why Are People Ignoring Expert Warnings?—Psychological Reactance
While some are heeding the advice of public health experts, not everyone is doing so. From spring breakers to governors, some feel the need to defy orders. This behavioral phenomenon could help explain why.
Older Stories
Selected Links: The Behavioral Side of the Coronavirus (Updated: April 20, 2020)
Here we will curate selected articles that help shed light on the behavioral features of the coronavirus pandemic. It will be updated regularly.
Why a Group of Behavioural Scientists Penned an Open Letter to the U.K. Government Questioning Its Coronavirus Response
An open letter signed by hundreds of behavioural scientists from across the U.K. calls into question the British government’s decision not to enact social distancing measures.
Handwashing Can Stop a Virus—So Why Don’t We Do It?
How can behavioral science help us take advantage of one of the most effective measures to prevent the spread of viruses?