“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
Health
Latest Stories
Time to End Assumption that Public Health Interventions Encourage Risk
We lost time—and probably lives—because of the assumption that health interventions like mask wearing encourage recklessness. It’s time we put this assumption to rest.
Mastering Modern Love: Logan Ury on Building Better Relationships through Behavioral Science
Dating in the twenty-first century isn’t easy. Logan Ury, head of relationship science at Hinge, is here to help. She’s written a new book on how behavioral science can help you find and keep love.
Older Stories
How to Channel Your Mind’s Inner Chatter
Our inner voice functions well much of the time, but it can also lead to chatter—the cyclical negative thoughts and emotions that turn introspection into a curse. Here are strategies for breaking that cycle, both in yourself and when supporting others.
Misunderstanding Vaccine Side Effects Poses a Problem for Uptake
Side effects to the COVID-19 vaccine may deter millions of Americans from getting immunized, but those side effects are actually a sign the vaccine is working. Here’s how we can realign public perception and boost uptake.
It’s Time You Got Time Smart: A Q&A with Ashley Whillans
When it comes to time, we can be poor accountants. And we pay the price—in happiness, well-being, and our relationships. Ashley Whillans wants to help you change that.