When Writing for Busy Readers, Less Is More
Want more people to read and respond to your messages? It’s simple. Write less.
Behavioral Design
Latest Stories
The Surprising Origins of Our Obsession with Creativity
We tend to assume creativity is a timeless human value. But creativity as the concept we know today emerged in the 1950s and ’60s, driven by the needs of the modern corporation.
Five Enablers for a New Phase of Behavioral Science
Writing reports and setting goals is the easy part. Turning those goals into practice is much tougher; as behavioral scientists know, there is often a gap between intention and action.
Older Stories
The Real Opportunities for Empowering People through Behavioral Science
There’s much to be gained by broadening out from designing choice architecture with little input from those who use it. But we need to change the way we talk about the options.
Rewiring Organizations for Behavioral Science
If behavioral science is baked into the core structures of the organization, then it will continue to produce benefits, regardless of the leadership’s decorative preferences.
Let’s Talk Less About ‘Irrationality’
The term “irrationality” may encourage overconfidence that prevents behavioral scientists from looking more deeply into what’s driving behavior.