Principles for the Application of Human Intelligence
Before humans become the standard way in which we make decisions, we need to consider the risks and ensure implementation of human decision-making systems does not cause widespread harm.
Behavioral Design
Latest Stories
Saving Lives By Closing the Intention-Action Gap
Failing to close the gap between intention and action is frustrating at best. For sanitation and health behaviors, it can be fatal.
The Lemonade Ultimatum: Game Theory in a Gift Economy
Would festival-goers behave similarly to those in the lab when faced with an unfair economic offer?
Older Stories
Keeping Up with the Joneses at Burning Man—for the Collective Benefit
For all its differences, Burning Man carries many of the same rules as our current society—but with some important twists.
To Change a Habit, Get Extreme. Progressively.
Starting a new habit is very different from breaking an existing one. If you want to give something up, try this advice.
How to Go to Burning Man Without Going to Burning Man
You don’t have to suffer through a dust storm to experience radical inclusion, generosity, and self-expression. How one behavioral scientist brought Burning Man home.