How can we generate long-term behavior change when compliance isn’t exciting anymore? (Hint: don’t build “Piano Stairs.”)
Beneath the science of behavior change are real stories and real lives. We must never lose focus of the value changing behavior can have to a community or an individual.
Advice that can seem grounded in “universal” human tendencies often isn’t. The actions that developing countries take will have to be carefully tailored to their specific circumstances.