Why Triggering Emotions Won’t Lead to Lasting Behavior Change
How can we generate long-term behavior change when compliance isn’t exciting anymore? (Hint: don’t build “Piano Stairs.”)
Behavioral Design
Latest Stories
Changing Lives to Create A Sustainable World: A Lesson from Selayar Island
Beneath the science of behavior change are real stories and real lives. We must never lose focus of the value changing behavior can have to a community or an individual.
Responding to COVID-19 in the Developing World
Advice that can seem grounded in “universal” human tendencies often isn’t. The actions that developing countries take will have to be carefully tailored to their specific circumstances.
Older Stories
To Achieve Sustainability, We Need to Go Upstream in the Design Process
Behavioral scientists have a crucial role to play in the world’s quest for environmental sustainability. But to realize the potential of our work, we need to work with designers not just end users.
Selected Links: The Behavioral Side of the Coronavirus (Updated: April 20, 2020)
Here we will curate selected articles that help shed light on the behavioral features of the coronavirus pandemic. It will be updated regularly.
To Solve Problems Before They Happen, You Need to Unite the Right People
When everyone was telling teenagers to “just say no” to drugs and alcohol, a forward-thinking team in Iceland was figuring out what teenagers could say yes to. The results are nothing short of revolutionary.