Most of the time, success comes from a well-placed tweak, a novel combination of two or more existing elements, or the better version of an idea or product not yet perfected.
Humans turn to the supernatural to explain both natural and social phenomena when we can’t point to a clear human cause. But supernatural explanations are more common for natural than for social phenomena. Why?
Restaurant servers, canvassers, and robot elderly care assistants may all be a single touch on the hand away from greater satisfaction, engagement, and compliance.