The Lemonade Ultimatum: Game Theory in a Gift Economy
Would festival-goers behave similarly to those in the lab when faced with an unfair economic offer?
Culture
Latest Stories
Keeping Up with the Joneses at Burning Man—for the Collective Benefit
For all its differences, Burning Man carries many of the same rules as our current society—but with some important twists.
How to Go to Burning Man Without Going to Burning Man
You don’t have to suffer through a dust storm to experience radical inclusion, generosity, and self-expression. How one behavioral scientist brought Burning Man home.
Older Stories
What’s the Deal with American Flag Fashion?
American flag fashion is as odd as it is controversial.
What to Watch Summer 2019
From massive fraud to false confessions to dystopian futures, we invite you pull up a seat for the films and shows on our summer watch list.
Summer Reading Picks for 2019
Check out these eight behavioral reads for the summer.