What It’s Like to Be…a Stadium Beer Vendor
Meeting Muhammad Ali, handling fans who are alcoholics, pouring with no foam, and dreaming about one last game with Howard Hart, who spent three decades as a stadium beer vendor.
Culture
On the Quest for Originality, Recombine the Familiar
Most of the time, success comes from a well-placed tweak, a novel combination of two or more existing elements, or the better version of an idea or product not yet perfected.
God of the Gaps: How the Supernatural Explains What We Can’t
Humans turn to the supernatural to explain both natural and social phenomena when we can’t point to a clear human cause. But supernatural explanations are more common for natural than for social phenomena. Why?
Tips, Clicks, and Charitable Gifts: The Persuasive Impact of a Single Touch
Restaurant servers, canvassers, and robot elderly care assistants may all be a single touch on the hand away from greater satisfaction, engagement, and compliance.
It’s a Bouba, Not a Kiki: The Relationship Between Sound, Form, and Meaning
We don’t assume that we can understand the meaning of words based on their sound alone. But a long history of research in psycholinguistics hints that we’re better at it than we might think.
Humans vs. AI in the Quest to Be the Bard of #BehavioralValentines
Will human or machine pen the perfect love poem for your behavioral valentine?