A Day in the Life
The theory that underpins much of decision-making science falls short as a way to think about how we actually make decisions and how decisions should be made.
Commentary
Latest Stories
The Trust Equation: It’s Not Just Who You Hire, It’s How You Hire
What if organizations decided to treat their entire hiring process (not just who they hire), as a competitive advantage rather than a wearisome chore?
Why Don’t People Return Their Shopping Carts? A (Somewhat) Scientific Investigation
For reasons I can’t fully explain, people’s failure to return their carts bothers me more than it probably should. But then I realized I can do something about it.
Older Stories
Our Hypocrisy Blind Spot
For our politics to function, we must find a balance between letting all hypocrisy slide and trying to eradicate hypocrisy completely.
The Behavioral Scientist as a Cartographer
How can researchers and practitioners better translate, scale, and adapt their interventions? A concept from cartography offers some inspiration.
The Cognitive Contradictions That Shape Who Runs the Household
There’s a puzzling inconsistency in the way couples deploy their skills at work and at home.
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