When everyone was telling teenagers to “just say no” to drugs and alcohol, a forward-thinking team in Iceland was figuring out what teenagers could say yes to. The results are nothing short of revolutionary.
How can behavioral science help us take advantage of one of the most effective measures to prevent the spread of viruses?
Applying behavioral science in one of the most diverse countries in the world is not easy. But the work offers lessons for behavioral scientists everywhere.
Should we expect people around the world to conceptualize emotions, like “love” or “hate,” the same way, simply because we can point to a translation in a dictionary?
It’s little wonder that people would believe that higher taxes would make them feel bad. But this is a cognitive error, pure and simple.
Exploring the emerging research that suggests the birth control pill could be influencing who women choose as their mates.