In addition to creating a COVID-19 vaccine, we need a major push to understand how people will react to it. Here are the questions we need to ask now to get ahead of the potential behavioral challenges.
We are reluctant to tell people how to live their lives, except insofar as individual decisions affect the lives of others. We can learn a valuable lesson for the present moment from the examples of smoking and drunk driving.
While some are heeding the advice of public health experts, not everyone is doing so. From spring breakers to governors, some feel the need to defy orders. This behavioral phenomenon could help explain why.