Understanding Cultural Differences Around Social Norms
Research on tight and loose cultures helps reveal why societies differ on concepts like openness and order.
Michele Gelfand is distinguished university professor and professor of psychology at the University of Maryland, College Park. She uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences. She is the author of Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World.
Research on tight and loose cultures helps reveal why societies differ on concepts like openness and order.