Why Don’t People Return Their Shopping Carts? A (Somewhat) Scientific Investigation
For reasons I can’t fully explain, people’s failure to return their carts bothers me more than it probably should. But then I realized I can do something about it.
Hannah B. Waldfogel is a research and teaching Fellow at Columbia Business School. She was previously a postdoctoral researcher at Princeton University, and earned her Ph.D. in management and organizations from Northwestern University's Kellogg School of Management.
For reasons I can’t fully explain, people’s failure to return their carts bothers me more than it probably should. But then I realized I can do something about it.
Better street design, safer cars, and driver education programs offer promising paths to safer roads, but their success still depends on something more fundamental—the decisions we make behind the wheel.